JUST (DON’T) DO IT! Business Research Efficiency Savings…

Researching business ideas can be all time consuming. The other day I was searching Google for adventure holiday companies as part of a idea I have been working on. Along the way I found many interesting links to hotels, bars, motor home providers and so on. The opportunity to go off at tangents was immense! But I kept myself on track and simply refused to follow up these related topics to concentrate on the specific task in hand (price research on “all-in” adventure holidays).

This kind of discipline certainly does not come naturally to me but it is something I now try to stick to as much as possible after reading Tim Ferriss’s 4-hour Work Week. Amongst many inspirational ideas, Tim suggests asking yourself some questions on a regular basis. These are my favourites:

1. If you had a heart attack and had to work 2 hours per day, what would you do?

2. If you had a second heart attack and had to work two hours per week, what would you do?

3. If you had a gun to your head and had to stop doing 4/5 of different time-consuming activities, what would you remove?

4. What are the top-three activities that I use to fill time to feel as though I’ve been productive?

5. Learn to ask, “If this is the only thing I accomplish today, will I be satisfied with my day?”

6. Are you inventing things to do to avoid the important?

Checking back to these questions during my business ideas research has dramatically improved my productivity.  However great the temptation to get distracted and wander off on paths unrelated to the main task in hand – JUST DON’T DO IT!